The Content marketing as a strategy to improve the level of market participation of a company
Keywords:Market share, content marketing, social networks remarketing, microblogging
This research focuses on the application of Content Marketing as a strategy to improve the market share of 'Grupo Constructor Valexa S.A. de C.V.' in Pachuca de Soto, Hidalgo. The objective is to evaluate the effect of implementing a content marketing strategy, aiming to increase the market share in the construction industry by at least 30%. The research methodology is mixed, encompassing quantitative, basic, applied, and technological approaches. It is descriptive, explanatory, field-based, and non-experimental in nature. For data collection, a questionnaire was administered to the entire population of 379 individuals. The survey consisted of a 44-item questionnaire designed to study the variables. Finally, the results obtained following the implementation of the devised content marketing strategies are presented.
How to Cite
Copyright (c) 2023 International Journal of Combinatorial Optimization Problems and Informatics
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.